Press
Since launching in May 2026, Fin. has been featured in handful of Australia's most notable publications including Sydney Morning Herald and Gourmet Traveller, and has received dedicated coverage in Broadsheet and Tweed Coast Living. Check out the full list of press below.
Boss Hunting, Favourite Things May 2026
"With a mix of fragrant essential oils like oregano, basil, and lemon, Fin. is a perfect finishing touch (get it?) for when you need to spritz up a meal with no herbs on hand. – bosshunting.com.au
Esquire, Want List June 2026
"Enter food fragrance – eau de licious. Masterchef finalist Karlie Verkerk created Fin as a new way to garnish a dish without the need for herbs (or in case you’ve run out)." - esquire.com.au
Home Beautiful, The Edit Podcast June 2026
"Karlie Verkerk shares the story behind Fin., the world’s first food fragrance launched with her husband James, and why she went on MasterChef and kept it secret." – homebeautiful.com.au
Gourmet Traveller, July 2026
"Cooking without fresh herbs handy is a dilemma we've all faced. It bothered MasterChef alum and former GT deputy editor Karlie Verkerk so much that she developed Fin., a sprayable extract for flavouring and finishing dishes. Even better, it has a 24-month shelf life."
Home Beautiful, August 2026
"My latest discovery – food fragrance. What is that? I'm glad you asked. It's like an intensely flavoured food oil that you spritz onto a dish to make it taste and smell like herbs. It is herbs. Just in an oil. The one I use at home is called Fin. in the Basil Oregano Lemon flavour."
Country Style, August 2026
"MasterChef Australia finalist and ex-Gourmet Traveller deputy editor Karlie Verkerk has created a world first: food fragrance. When fresh herbs or citrus aren't to hand to finish a dish, a spritz of this essence, $44, brings all the taste, with none of the waste."
Broadsheet, “Eau De Gustation”: Former Masterchef Finalist Launches Edible Food Fragrance August 2026
They say the final five per cent of effort in whatever you’re doing is where the magic happens – and the point at which most people say “good enough” and tap out. For many home cooks, including myself, a garnish of fresh herbs, citrus or spice represents the final five. Fin is a sprayable garnish for pasta, salads and proteins when the herbs have wilted and the citrus bowl is bare. – broadsheet.com.au
Sydney Morning Herald, Best Father's Day Gifts September 2026
If he can be a little extra with his cooking, get him this sprayable garnish ($44) from Fin. The new Aussie brand, by Masterchef alum Karlie Verkerk, is like “fragrance for food”, and particularly handy if a dad in the kitchen doesn’t have fresh herbs to finish a dish. The range currently includes three flavours – lime tarragon pepper, basil oregano lemon and garlic rosemary thyme. – smh.com.au
Tweed Coast Living, The Finishing Touch September 2026
From food publishing and recipe development to MasterChef Australia, Karlie Verkerk has spent much of her career exploring the way food brings people together. Now, as founder of Fin., she’s bringing that experience into her own kitchen-inspired creation: a beautifully designed range of sprayable garnishes designed to add a final burst of flavour to everyday cooking. – tweedcoastliving.com